CIRQUE DU SOLEIL / DISCOVER THE EXTRAORDINARY
CIRQUE DU SOLEIL / DISCOVER THE EXTRAORDINARY
The experience of a Cirque du Soleil show goes beyond the expected and transcends languages, countries, and cultures. With the ‘‘Discover the extraordinary’’ Campaign, Cirque du Soleil is renewing its commitment to take audiences beyond expectations, to the outer limits of imagination, color, and feel the deepest emotions. This global initiative and Manifesto Video is a collective effort involving multiple talents & divisions at Cirque du Soleil and SIDLEE Agency. As part of the Marketing & Communication Division, The Cirque du Soleil Brand & Creative Studio has been overseeing, creating and producing global marketing campaigns, brand experiences and Identities for more than 45 IP’s / brands of Cirque du Soleil Entertainment Group.
CIRQUE DU SOLEIL I / LUZIA
CIRQUE DU SOLEIL / LUZIA
The adidas neighborhood is the follow up to the massive success to house Party. It’s where street meets sports and Daft Punk meets Star wars. The brief was challenging. We needed to create one story with 6 different sub-stories. The production process felt more like a live event than a production. We created a street party in east London, shot for 7 days and had 30 different assets show up with no given schedule. Let’s just say the storyboards were trashed after a few days into the process. We managed to produce loads of work from this shoot; a women’s look book, a Death Star application, a shoe collection containing a hidden QR code that unleashead an augmented reality game, and, of course, an epic star wars Cantina film that went viral during the World Cup.
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SKILLS: Art Director, Creative Director
CLIENT: cirque du soleil
BLUEMAN GROUP
BLUEMAN GROUP
Blue Man Group’s exploration of our world is turned into art-punk-commentary on the absurdity of life in 2022. In 2022 the new campaign for the Blue Man Group stems from the idea of what the Blue Men do best - act weird and disrupting our reality. The campaign took over New York City, Las Vegas, and Chicago revitalizing the brand with a fresh look and it even had a surprise appearance during the Superbowl.
TEAM
GCCO: Kris Manchester // CD: Brad Getty // ACD: Jason Getty // AD: Julien Poisson
CLIENT: BLUEMAN GROUP
