FREAKS OF NATURE

Freaks of Nature has developed a skincare line for outdoor enthusiasts, using bioengineered ingredients like vegan shark squalane and vegan spider silk, avoiding harsh chemicals. 
The brand's identity celebrates nature's "freaks" with bold, raw, and vibrant packaging. The design features a mono-material, 100% recycled Oceanworks® plastic airless pump, reflecting the brand's commitment to sustainability.
The packaging incorporates elements inspired by nature, such as a “washed-out” logo and colors representing water, the sun, and the sky. This design ensures the products are easily recognizable and stand out on shelves.

SKILLS: Executive Creative Director