LIDL / KIDS TEAM
LIDL / KIDS TEAM
To activate its sponsorship of UEFA Euro 2024, Lidl launched the Lidl Kids Team campaign, a pan-European promotion which will see children from across Europe take on the celebrated role of player escort at all UEFA Euro 2024 matches
As official partner of the UEFA EURO 2024, Lidl gifted over 1,100 kids an inclusive, all-expenses-paid trip to the official UEFA EURO 2024 tournament and be part of the "Lidl Kids Team". These kids will be player escort, taking the pitch hand-in-hand with the players at one of the 51 football matches. 🤝
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SKILLS: Art Director, Creative Director
CLIENT: Lidl
DOS EQUIS
DOS EQUIS
New beginnings...
To capture both the diversity and energy of the consumer as well as the moment in time, Dos needed a creative platform with a certain malleability. Our approach consisted of three elements: a campaign idea that was flexible and impactful, a tagline that planted the brand in consumers’ minds, and a creative bravery that enabled breakthroughs. So came Get a Dos: a play on the word dose. A reminder designed to plant the brand front and center in our consumers’ minds, whether at the corner store or the bar. The flexible platform provided us a launchpad to take our storytelling in several directions: a Dos of Exploration, a Dos of Excitement, a Dos of whatever the cultural moment called for.